Branding & Product Packaging Design

Client: Grate Fireplace Accessories

This project involved developing the brand identity and product packaging design for a fireplace accessories brand. With the name already chosen by the our client we set about designing a range of logo design proposals for them to select. We had a fairly specific brief as the client wanted the brand to appeal to both the indoor fire market but also be able to translate well to the outdoor / BBQ and camping market. They were keen that this was visually communicated within the logo itself. Our solution was developed and refined to feature the main central fire element sat above a camp fire as well as fire surround. Bold uppercase typography complements the logo mark. We decided to visually separate the two words for emphasis by using a subtle colour change.

To distinguish the packaging from competitor brands we opted for a vibrant orange gradient for standout which runs across the whole packaging range. This was applied to various products including: Quick start Fire lighters, Heat resistant paint, Wool fire lighters, Chimney starter and gloves. All products are now being sold successfully by our client direct via their own website as well as on Amazon.

For product packaging or branding for your product or business get in touch with Kurio Creative today.