Tie Specialist
Logo design, branding and e-commerce website design
"We approached Kurio as we were in need of a full rebrand and website design as our old brand looked outdated and didn’t suit our demographic. Kurio presented a range of creative solutions for our new brand. We loved all of the ideas so much we decided to carry out market research to find out which would appeal to our target demographic the most. We're extremely pleased with the chosen design, great job!"
David McMullan, Owner - Hermes Commerce
Logo design process
"As well as the re-brand we also had a complete re-design on the website covering aspects such as overall user navigation and colour schemes refresh for our CTA (Call-to-action) buttons. We also loved the addition of the photography throughout the site. This together with the new 'Tie Specialist' logo we feel really adds to the impact the brand has on our customers."
David McMullan, Owner - Hermes Commerce
Website design
The measurable effects of the re-brand and website redesign have been:
Increase in mobile traffic
Increase in online sales conversions (year on year)
Increased organic traffic
We re-branded retail website Tie Specialist by overhauling its current identity consisting of a new logo, typography, colour palette and photography bring in more appealing messaging and consistent call to action for a more user-friendly website experience. The new look has been very well received by staff and customers alike and we’re happy to report that sales and traffic to the site have increased and bounce rates have fallen. We worked closely with our client throughout to deliver the re-branding across all touchpoints – we’re really pleased with the end result.
