Business Coach Visual Brand Identity Design

Client: Be Your Own Coach

We were approached by a previous client Liam Bateman (formerly of Silverchip) about helping to develop a visual identity for a professional coaching business ‘Be Your Own Coach’ platform he had setup with his wife Cathy. It’s a fantastic, professional online platform with video support modules as well as live sessions to help learn key skills, build confidence and provide you with the tools for success.

Having researched where the business stood in the sector we set out to visually differentiate them from their competitors. We proposed a range if initial design solutions which were then ‘whittled’ down to the preferred design.

Our clients selected this modern, abstract and approachable ‘b’ icon mark using letters ‘b, o & c’ integrated within one logo mark using a vibrant, energising and universally appealing colour palette with a leans toward education. The circular graphics represent the connecting parts of the coaching program that bring required skillsets together.

You can view the ‘Be Your Own Coach’ website at: https://beyourowncoach.com/

Are you starting your own business and looking for a visual brand identity? Please get in Contact we would love to help you through the process.