brand/identity/print/web
our work//identity design/print + marketing/website design/
RCS Vehicle Sales and Funding
Description
With an existing identity that wasn't doing any justice RCS were recommended to us by an existing client to re-design their logo. RCS offer sales and funding for a variety of vehicles, but specialise in particular in the Audi brand.
We quickly established a dynamic logo symbolising a car's wheel movement and incorporated the RCS. We selected a colour palette that would give a 'nod' and association to the Audi brand the it sells.
To add a touch of extra elegance the business cards were printed with a matt finish on a thick plastic card substrate, the RCS typography itself was specially printed as a silver foil metallic fifth colour.
We also proposed a range of promotional ad concepts
for future consideration.
