brand/identity/print/web
our work//identity design/print + marketing/website design/
Devida Outdoors
Description
Following the identity design for Devida luxury outdoors, we started work designing their brand new e-commerce website. To compliment the new look we carried through the clean, elegant minimal look of the stylized logo typography to all the navigation and graphics. The colour palettes selected were muted, pastel shades to fit well with aspirational, luxury, high end furniture and bespoke outdoor structures.
The primary focus of the new website was to increase lead generation direct from the site so we introduced a callback function and enquiry forms.
The site had its own bespoke CMS so the client could update the site on a regular basis and add and remove products and categories on an ad-hoc basic.
Simplicity and usability were the key in the success of this design and the true test is order conversions. Since going live the website has already generated revenue with orders coming through within the first weeks of going live.
Related project
> identity design
