brand/identity/print/web
our work//identity design/print + marketing/website design/
AJC (A Johnson Construction)
Description
Kurio was approached by A Johnson Construction to re-position the company and market it towards a wider customer base.
Their existing brand was dated and needed updating to reflect the companies new greener credentials as they focus on primarily using more sustainable building materials and techniques. It therefore made perfect sense to use the colour green to form part of the new brand identity. To give the perception of a bigger company it was suggested that the company name was abbreviated to AJC. From this we were able to create a strong logo.
So as not to alienate their existing customer base the initial launch sees the full written company name below the abbreviated logotype. When established it is foreseen that this will be dropped as AJC is recognised within the construction industry and with their customers. We designed a full set of business stationery including double sided business cards (show here). The full marketing campaign will consist of fleet van livery and promotional marketing collateral.
